Digital Marketing

Content strategy is a 10,000-foot view of your content marketing goals and involves determining who your target audience is, what type of content they are consuming and where and when to market to them in the digital space.

Content planning sets tone and determines the content you want created and when it will be used. It sets expectations for how it should be created and outlines who’s responsible for creating it. Planning engaging and consistent content drives traffic and sales, helping you target your potential clients through the varied stages of their buyer journey.

Content creation is the process of researching and producing intentional ideas, turning those ideas into results-producing content, and then promoting that content to a target audience. This digital content can take many forms, from blogs and web pages to infographics, videos, and social media posts. Simply put, it is the process of producing ideas for engaging posts and cleverly crafted messages that target a specific audience.

Your potential clients have specific traits, interests and preferences and using targeted campaigns helps you tailor and personalize your online marketing efforts to reach them in the deep and wide digital marketplace. You can target demographically, geographically, and more to ensure your audience is reached and generates growth for your business.

The right email marketing plan and software can help your business generate leads and provide a great return on investment. In addition to strengthening relationships with your client base, emails offer you the opportunity to upsell and the automation process will save you precious time. If you are ready to build credibility, reach your audience on any device, promote your services or products, and get immediate results, an email marketing plan and software will give you an advantage over the competition.

Getting your potential client’s attention can be difficult with the overwhelming amount of content available in the digital marketplace. Lead magnets are a fantastic way to capture your audience’s attention and to bolster your email list. Lead magnets are “freebies” or an irresistible offer that solve a problem your target audience may have, like a free download, discount code, template, free webinar, or a checklist in exchange for their contact information.

First impressions are so important! Your message and your brand's voice matter. It’s what makes you memorable, clarifies what your business offers and distinguishes you from your competition… and it goes way beyond a good logo! Proper branding dictates how your customers feel about your business. Customers remain loyal to businesses with strong brand identities. So In Media Group will assist you in planning to create a brand that connects your business to a specific audience for awareness and growth.

Your online reputation matters! Since businesses have more open platforms and are expected to interact with customers in specific ways including fast response to email and messages, accuracy, helpfulness, honesty, and socio-political awareness, missing the mark on any of these can cause current or potential clients to view your business in a negative light. So In Media Group can assist with management of your online reputation by monitoring the things that affect it like bad reviews, social media messaging, spread of misinformation, technological issues and more.

Does your audience connect with you and actively participate with your social media content? A social media strategy will increase engagement and interactions by creating an effective approach and measurable steps to achieve your goals. It gives you an outline of what, how, when, and why for the type of content you post across your business’s social channels.

Need help promoting the emotional, practical, and other benefits of your company's product or service? We create social media campaigns to help transform your presence on the social networks using business specific content on a consistent basis. From text and image updates to custom graphics and video, we can help you effectively reach your target audience.